Visit the website at http://www.uidaho.edu/cbe
Of particular interest here is the Marketing program:
“Marketing involves much more than advertising and selling. It’s an important strategic function that reaches across all aspects of business. With a Bachelor of Science (B.S.) in Marketing from the University of Idaho, you will have the expertise to understand what consumers want, the knowledge to produce and package a product to meet this demand, and the know-how to persuade consumers to buy it.”
This program is the home of faculty members Steve Shook, the publications of which can be found here.